Press Release Source: American Cancer Society
Wednesday September 22, 10:07 am ET
"Auto Barons Meet the Cattle Barons" at October 2 fundraiser, presented by General Motors
SOUTHFIELD, Mich., Sept. 22 /PRNewswire/ -- The State Fair Grounds will be filled with the sound of the steel guitar next month when GRAMMY award-winning artist, Reba McEntire performs at the American Cancer Society Cattle Baron's Ball in Detroit, presented by General Motors. The American Cancer Society, Great Lakes Division (ACS) and Gary Cowger, president of General Motors North America and chair of the Cattle Baron's Ball, announced the headline entertainment today.
As one of Detroit's most unique charitable events, the Cattle Baron's Ball is an evening of diamonds, denim and down-home fun. The Ball takes place Saturday, October 2 at the Michigan State Fair Grounds and will feature auctions, midway gaming, mechanical bull riding and some of the finest local Texas-style cuisine in addition to a live performance by McEntire.
"We are looking forward to welcoming Reba McEntire, probably the most influential country singer of her generation, to the Cattle Baron's Ball next month," said Cowger. "I think she will be impressed with the way this Motown crowd has brought the cowboy spirit to the event and I'm sure Reba will deliver a show-stopping performance." GMC Motor Division is sponsoring the headline entertainment for the event.
Reba McEntire, an accomplished actress and recording star, has now sold more than 48 million albums in her career and is a prime influence on today's country stars such as Faith Hill and Trisha Yearwood.
McEntire's most recent debut, Room to Breathe, is a celebration of the sum of her strengths, creating a stunningly emotional, wide-ranging album. McEntire's Cattle Baron's performance will encompass the best of her greatest hits and newest collection of songs.
"We are so pleased to have such a well-respected artist perform at the Cattle Baron's Ball in Detroit, and we thank GMC for their support in making this happen," said Jill Elder, director of development, American Cancer Society, Great Lakes Division. "I think guests can expect an energetic and festive party on October 2."
The Ball is led by a group of senior automotive executives and supported by the area's top corporate and medical organizations. First launched in Texas in the early 70s, Cattle Baron's is now a successful national model, raising millions of dollars each year. Detroit's 2003 Cattle Baron's Ball, which was chaired by Cowger and his wife Kay, was the largest inaugural event of its kind in the history of ACS, raising over $1 million.
For more information on volunteer opportunities or for information on how to attend, contact ACS at 248.557.5353 or visit the Cattle Baron's web site at http://www.cbbdetroit.com.
The American Cancer Society is dedicated to eliminating cancer as a major health problem by saving lives, diminishing suffering and preventing cancer through research, education, advocacy and service. Founded in 1913 and with national headquarters in Atlanta, the Society has 14 regional Divisions and local offices in 3,400 communities, involving millions of volunteers across the United States. For more information anytime, call toll free 1-800-ACS-2345 or visit http://www.cancer.org.
Contact:
Kate Dietrich Colleen Robar
American Cancer Society Mullen
248.483.4356 313.394.0304
kate.dietrich@cancer.org colleen.robar@mullen.com
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