REBA ANNOUNCEMENT

Rock Goes Country as Kid Rock and Uncle Kracker Perform at KZLA Country Bash 2004 Saturday, October 9th

LOS ANGELES--(BUSINESS WIRE)--Aug. 23, 2004--Reba McEntire announced the lineup for the KZLA Country Bash Monday morning, during the Peter Tilden Morning Show. The World's Most Listened to Country station will celebrate its 7th annual Country Bash Saturday, October 9, at the Verizon Wireless Amphitheatre in Irvine, Calif. This year's all-star line-up includes Rascal Flatts, Kid Rock, Uncle Kracker, SHeDAISY, Chris Cagle, Lee Ann Womack, Julie Roberts, Shiloh, The Jenkins, Josh Gracin, and more.

The County Music Association (CMA) and Country Music Television (CMT) named Rascal Flatts Top Vocal Group in 2003. They took the CMT Flameworthy award for Top Vocal Group home again in 2004. Alternative Rockers Kid Rock and Uncle Kracker have embraced the country music genre and found a new set of fans.

The KZLA Country Bash is an all-day country festival featuring the hottest artists in country music! The Bash benefits "Tilden's Children...helping children in need prepare for a positive future."

Tickets for the KZLA Country Bash will go on sale Saturday, August 28th. at 10:00 a.m. at all TICKETMASTER locations or by calling TICKETMASTER at 213-480-3232, 714-740-3232, 805-583-8700, or 619-220-8497. Visit KZLA.com for more information.

For more information contact: Bonnie Marquez or Deanne Saffren at 818-525-5000.

KZLA 93.9FM is owned and operated by Emmis Communications. Emmis Communications (NASDAQ:EMMS) is a diversified media firm with radio broadcasting, television, and magazine publishing operations.

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TULSA DEBUT

Tulsa's KVOO just debuted HE GETS THAT FROM ME (at my request). Today is the official add date - call your local radio stations and request now!

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THE RE-EMERGING SOUTHERN VOICE

"Rodney," "Blue Collar TV" and the WB's successful comedy "Reba," starring country music star Reba McEntire, point to a re-emerging Southern voice on television. It's a voice that has rarely been heard in prime time since "The Beverly Hillbillies," "Green Acres" and "Hee Haw" ruled the airwaves more than 30 years ago.

In 1971, CBS pulled those classic shows from its schedule and turned toward more urban-directed ones like "The Mary Tyler Moore Show" and "All in the Family." That reconfiguration changed the prime-time landscape, said Ron Simon, television curator at the Museum of Television & Radio. "Advertisers wanted to reach young, urban, sophisticated viewers," he said. "The type of audience that shows like 'Hee Haw' reached was not what the networks and advertisers were looking for." So they stopped trying to reach a mass audience and began directing their programming toward a more specific and, they believed, more lucrative market.

Lately, though, the enormous popularity of reality television has demonstrated that viewers enjoy watching people like themselves. Reality shows have "knocked the gloss off" the medium, Foxworthy said, adding, "You don't have to be slick or suave to be on TV anymore."



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REBA RELATED

The cowboy way
Lushsingers bring spirit to annual Texas Ranch Roundup

By Don and Sharon Chance/For the Times Record News

Before the first wild cow was milked, before the first bronc was ridden, before the first steer was wrestled, all eyes and ears at the upcoming Texas Ranch Roundup turned to a tiny red-headed woman with a big voice.

Susie Luchsinger stepped up to the microphone and once again thrilled the audience with her heart-warming rendition of the National Anthem, opening Friday night's festivities on a patriotic and poignant note.

In the latest of many performances at the Texas Ranch Roundup, Susie Luchsinger will open tonight's action at Kay Yeager Coliseum. She and her husband, Paul, also will be hosting Sunday's Cowboy Church, scheduled for 9 a.m. at the MPEC Exhibit Hall.

But what is it about this diminutive dynamo's singing that appeals to those in the ranching and rodeoing community?

It could be her intimate knowledge of what it's like growing up on a ranch. Luchsinger's parents, Clark and Jackie McEntire, raised their children on a small ranch in Oklahoma.

It could be her first-hand knowledge of the rodeo world, since her father was a world champion steer roper, and her husband, Paul, was a professional steer wrestler.

But it is probably her breathtaking voice, with its uncanny resemblance to her big sister, Reba McEntire, that leaves so many audiences wanting to hear more.

Luchsinger started her singing career performing with her sister, Reba, and their brother, Pake, as the "Singing McEntires." As her sister's country music star begin to rise, Luchsinger toured with her, singing backup as well as taking the occasional turn in the spotlight herself. The sisters made appearances on the "Grand Ole Opry," "The Tonight Show Starring Johnny Carson" and "Hee Haw," as well as touring with Ronnie Milsap and Merle Haggard.

Luchsinger soon broke out on her own, scoring several chart hits. But gospel music always held a special place for Luchsinger, and she soon began to seek out a career performing the music that touched her heart.

Since finding her footing in the gospel music community, Luchsinger has been honored with numerous award nominations for her work, including the Gospel Music Association's Dove Awards, Christian Country Music Association awards and Music City News Awards, and she has been named Christian Country Artist of the Year four times by Gospel Voice magazine.

Luchsinger's latest album, "You've Got A Friend," has received rave reviews for its warm and endearing message of faith and hope.

Luchsinger and her husband travel throughout the country holding Cowboy Church at rodeos and roundups, ministering primarily to cowboys and their families. The couple also makes many appearances at conventional churches where they share their testimony of God's guidance in overcoming physical and emotional abuse in their marriage.

The story of their struggle is told in their book, "A Tender Road Home." It is an encouraging testimony about Luchsinger's decision to stay with her husband "for better or for worse" and her prayers to God for a miraculous healing in her marriage that, in time, came to pass.

The couple is looking forward to returning to this year's roundup to perform, preach and renew old acquaintances.

"It's kind of like a homecoming for us," said Luchsinger in a phone interview from Salt Lake City. "We love coming to the Ranch Roundup because we are ranchers ourselves. We love the environment; we love the causes it raises money for; and we love watching the ranchers compete."

She went on to explain, "The ranches really have to sacrifice a lot of time and money to come to this event, and it's so great to see them doing it for such worthy causes, such as the rehab centers."

Reflecting on how many years she and her husband had been coming to the roundup, she laughed, "It think it was our daughter Luchesse that was just a wee baby in a basket when we first started working with the Roundup, and she just graduated from high school this year, so it's been a long time."

As much as they love the Roundup and all the events and excitement that go along with it, they are most looking forward to holding their annual Cowboy Church meeting on Sunday morning.

"Back when the Roundup was held at the rodeo grounds, we had a huge white tent to have Cowboy Church in," said Luchsinger. "We would have 600 or more folks come and worship with us on Sunday mornings. Since the roundup has moved to the coliseum, we have our church at the Exhibit Hall in one of the big meeting rooms. We want to invite everyone to come out on Sunday and experience this unique time of worshiping with us. It's not just for cowboys or ranchers, but for everyone."

-Sent by Bernie

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