REBA RELATED
Billboards, bluejeans and boyish television star
There he was, bigger than life, looming over shoppers and strollers in New York City's Times Square.
"That's Steve Howey," said Mr. On the Town as we stared at his largeness. "You know, the kid from Reba."
You know, the kid from Reba who graduated from Green Mountain High School in Lakewood.
The kid from Reba who's about to start filming the show's fourth season.
The kid from Reba whose dad and mom, Bill and Carla, run the Bill Howey Acting Workshop in Lakewood, where they mold many young people into actors (including On the Town Junior, I'm obligated to add).
Howey, the kid from Reba, is one of a handful of young WB network stars tapped to tug on jeans in print, billboard and television ads for Kmart's Route 66 brand.
"Oh, my God, isn't that cool?" said Carla when I told her of her son's King-Kong-size likeness in Times Square.
Kmart has teamed with WB actors to sell the Route 66 brand to teens - a powerful target group for retailers.
The television spots are airing on all the networks, and the print ads appear in magazines including Seventeen, Cosmopolitan, Glamour, InStyle and Teen People.
The campaign is slated to run through September. Meanwhile, while Howey gears up for another season playing country superstar Reba McIntyre's son, he just finished shooting Supercross: The Movie, an independent film co-starring Darryl Hannah, teen heartthrobs Mike Vogel and Aaron Carter, and Robert Carradine.
The motocross racing movie shot in L.A. and Las Vegas comes out next summer.
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