Reba McEntire Wraps Up Tour That Helped Raise Awareness of Habitat For Humanity
Whirlpool Corporation and Habitat feel the power of one of America’s greatest voices
Nov. 2004—The concert tour that stretched from Connecticut to California, from New York to Nebraska, Texas, Ohio, Michigan and 20 other states in between is nearing its end. Reba McEntire set out last June to help raise awareness of Habitat for Humanity International and encourage people to get involved with the organization that has built more than 150,000 homes for needy families around the world.
The Reba concert tour presented by Whirlpool brand home appliances played to more than a half-million people in concert venues across the U.S. Every show opened with the playing of the award-winning Whirlpool/Habitat TV commercial starring Reba. The commercial highlights the fact that Whirlpool donates a refrigerator and range to every Habitat home built in the U.S. and thousands of Whirlpool employees donate their time and skills to Habitat builds in their hometown communities.
“Reba and Whirlpool have taken the awareness level of Habitat for Humanity to new heights,” said Millard Fuller, founder and president of Habitat for Humanity. “We can’t imagine having a more beautiful voice or a more generous company working together to support the Habitat cause. The partnership between Whirlpool, Reba and Habitat is powerful.”
During the course of the tour, Whirlpool surpassed the 50,000 appliance donation milestone during a concert tour stop in Washington . In addition, Whirlpool announced earlier this year it is expanding its partnership with Habitat for Humanity North America with plans to support Habitat’s work throughout Europe, Mexico , Central Asia and South Africa with both product and financial donations.
“Whirlpool and Habitat for Humanity are partners working together for families to realize the dream of owning their own home,” said John Alexander, vice president and general manager of Whirlpool brand North America . “The addition of Reba to our partnership has allowed us the chance to reach more people and educate them about the power of supporting Habitat. It’s the right thing to do for Habitat and it’s the right thing to do for Whirlpool employees and our customers.”
CLICK HERE to discuss in our forum.
Nov. 2004—The concert tour that stretched from Connecticut to California, from New York to Nebraska, Texas, Ohio, Michigan and 20 other states in between is nearing its end. Reba McEntire set out last June to help raise awareness of Habitat for Humanity International and encourage people to get involved with the organization that has built more than 150,000 homes for needy families around the world.
The Reba concert tour presented by Whirlpool brand home appliances played to more than a half-million people in concert venues across the U.S. Every show opened with the playing of the award-winning Whirlpool/Habitat TV commercial starring Reba. The commercial highlights the fact that Whirlpool donates a refrigerator and range to every Habitat home built in the U.S. and thousands of Whirlpool employees donate their time and skills to Habitat builds in their hometown communities.
“Reba and Whirlpool have taken the awareness level of Habitat for Humanity to new heights,” said Millard Fuller, founder and president of Habitat for Humanity. “We can’t imagine having a more beautiful voice or a more generous company working together to support the Habitat cause. The partnership between Whirlpool, Reba and Habitat is powerful.”
During the course of the tour, Whirlpool surpassed the 50,000 appliance donation milestone during a concert tour stop in Washington . In addition, Whirlpool announced earlier this year it is expanding its partnership with Habitat for Humanity North America with plans to support Habitat’s work throughout Europe, Mexico , Central Asia and South Africa with both product and financial donations.
“Whirlpool and Habitat for Humanity are partners working together for families to realize the dream of owning their own home,” said John Alexander, vice president and general manager of Whirlpool brand North America . “The addition of Reba to our partnership has allowed us the chance to reach more people and educate them about the power of supporting Habitat. It’s the right thing to do for Habitat and it’s the right thing to do for Whirlpool employees and our customers.”
CLICK HERE to discuss in our forum.
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