Arnell Group To Design Launch Campaign For Reba, New Clothing Line By Reba McEntire At Dillard's
Nashville, TN, November 16, 2004) – Arnell Group, New York, a division of Omnicom, has been selected by Reba McEntire, multi-award winning singer, TV actress and Broadway star, and Dillard’s to create the launch campaign for Reba’s new clothing line – Reba – to be sold through Dillard’s stores beginning Spring ’05.
Peter Arnell, Chairman and Chief Creative Officer, will photograph the launch campaign in Reba’s natural setting, at the offices of Starstuck Entertainment, her company headquarters and recording studio in Nashville. Arnell, the creator of such brands as DKNY and Rbk and of such campaigns as Tina Turner for Hanes and Martha Stewart for Kmart, will once again apply his expertise to create the next huge name in fashion, bringing value to the brand through integration of core ideas of style, comfort and affordable luxury into relevant lifestyle culture. The campaign will include print advertising and in-store video, brochure and P.O.P.
“Reba has designed a line that provides stylish and desirable yet practical solutions to today’s woman. The clothes are flattering, luxurious and attainable, embodying the spirit and personality of Reba herself who is successful yet accessible. I am excited to be a part of propelling this new venture toward its rightful place as the next big name in fashion,” said Peter Arnell.
"Peter and the Arnell Group have been responsible for launching some of the most successful brands in America today. I'm tickled to pieces to get the chance to work with him. His creative eye and knowledge of the marketplace will be a tremendous addition to our team," said Reba McEntire.
“The choice of the Arnell Group to help launch the ‘REBA’ line was a natural. Peter’s knowledge of the art of the brand is well known and his work speaks for itself. We believe Reba has a very strong connection with women, and her view of fashion will be a great opportunity for our customers to share that vision,” said Dillard’s spokesperson Julie Bull.
Arnell Group is a brand ideation and experience marketing company specializing in integrated branding, strategy and communications solutions. Arnell magnifies brand strategy and brand proposition through the creation of advertising, communications, new media, unique content development and branded experiential opportunities. The company is renown for holistic marketing and communications programs that provide consumers with emotional and experiential brand interaction and businesses with ideas, strategies, creative, communications, products and associations that they need to elevate their image, sales, reach and appeal. Arnell Group is an independent unit of Omnicom Group (NYSE:OMC).
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Peter Arnell, Chairman and Chief Creative Officer, will photograph the launch campaign in Reba’s natural setting, at the offices of Starstuck Entertainment, her company headquarters and recording studio in Nashville. Arnell, the creator of such brands as DKNY and Rbk and of such campaigns as Tina Turner for Hanes and Martha Stewart for Kmart, will once again apply his expertise to create the next huge name in fashion, bringing value to the brand through integration of core ideas of style, comfort and affordable luxury into relevant lifestyle culture. The campaign will include print advertising and in-store video, brochure and P.O.P.
“Reba has designed a line that provides stylish and desirable yet practical solutions to today’s woman. The clothes are flattering, luxurious and attainable, embodying the spirit and personality of Reba herself who is successful yet accessible. I am excited to be a part of propelling this new venture toward its rightful place as the next big name in fashion,” said Peter Arnell.
"Peter and the Arnell Group have been responsible for launching some of the most successful brands in America today. I'm tickled to pieces to get the chance to work with him. His creative eye and knowledge of the marketplace will be a tremendous addition to our team," said Reba McEntire.
“The choice of the Arnell Group to help launch the ‘REBA’ line was a natural. Peter’s knowledge of the art of the brand is well known and his work speaks for itself. We believe Reba has a very strong connection with women, and her view of fashion will be a great opportunity for our customers to share that vision,” said Dillard’s spokesperson Julie Bull.
Arnell Group is a brand ideation and experience marketing company specializing in integrated branding, strategy and communications solutions. Arnell magnifies brand strategy and brand proposition through the creation of advertising, communications, new media, unique content development and branded experiential opportunities. The company is renown for holistic marketing and communications programs that provide consumers with emotional and experiential brand interaction and businesses with ideas, strategies, creative, communications, products and associations that they need to elevate their image, sales, reach and appeal. Arnell Group is an independent unit of Omnicom Group (NYSE:OMC).
CLICK HERE to discuss in our forum.
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