Concert Tour Has Reached Nearly a Half-Million People; Ad Campaign
Recognized by Adage
BENTON HARBOR, Mich., Aug. 17 /PRNewswire/ -- Whirlpool Corporation is feeling the positive impact of its Reba McEntire summer concert tour sponsorship that is helping raise awareness of Habitat for Humanity. The tour has now played 21 shows in 20 different cities -- entertaining more than 500,000 fans and encouraging people to get involved with Habitat. In addition, Advertising Age Magazine has ranked the Whirlpool/Habitat TV ad starring Reba No. 7 on its "Most Likable" scale, which is based upon an index of viewer rankings on likeable and memorable ads for associated brands or products. Whirlpool donates an Energy Star rated refrigerator and range to every Habitat home in the U.S. and thousands of Whirlpool employees donate their time and skills every year to local Habitat builds in their communities.
"The response to Reba's concert tour and our new ad campaign has been an overwhelming success for Whirlpool, Reba -- and most important Habitat for Humanity," said John Alexander, vice president and general manager for Whirlpool brand. "Supporting Habitat is something very close to the hearts of Whirlpool customers and our employees. Reba is helping us spread the word about the amazing work being done by Habitat and encouraging people to get involved with their organization."
In conjunction with Reba's summer tour, Whirlpool launched a television and print ad campaign starring the country music legend. The TV ads have been running on major network and cable programs since Memorial Day and every Reba concert opens with the commercial being played on the jumbo screens for her audience. The print ads are running in Ladies Home Journal, Parents Magazine and Oprah.
"The Reba tour and ads showcase, in an emotional way for our customers, the work being done by Habitat for Humanity," said Jeff Davidoff, director of marketing for Whirlpool brand.
The concert tour and advertising campaign will continue through September. For more information please visit http://www.whirlpool.com ,
http://www.reba.com or http://www.habitat.org .
About the Whirlpool Corporation
Whirlpool Corporation is the world's leading manufacturer and marketer of major home appliances, with annual sales of over $12 billion, 68,000 employees, and nearly 50 manufacturing and technology research centers around the globe. The company markets Whirlpool, KitchenAid, Brastemp, Bauknecht, Consul and other major brand names to consumers in more than 170 countries.
About Habitat for Humanity International
Habitat for Humanity International is a Christian ministry dedicated to eliminating poverty housing. Founded in 1976 by Millard Fuller, along with his wife, Linda, Habitat for Humanity International and its affiliates in more than 3,000 communities in 100 nations have built and sold more than 175,000 homes to partner families with no-profit, zero-interest mortgages.
http://www.habitat.org
CLICK HERE to discuss in our forum.
BENTON HARBOR, Mich., Aug. 17 /PRNewswire/ -- Whirlpool Corporation is feeling the positive impact of its Reba McEntire summer concert tour sponsorship that is helping raise awareness of Habitat for Humanity. The tour has now played 21 shows in 20 different cities -- entertaining more than 500,000 fans and encouraging people to get involved with Habitat. In addition, Advertising Age Magazine has ranked the Whirlpool/Habitat TV ad starring Reba No. 7 on its "Most Likable" scale, which is based upon an index of viewer rankings on likeable and memorable ads for associated brands or products. Whirlpool donates an Energy Star rated refrigerator and range to every Habitat home in the U.S. and thousands of Whirlpool employees donate their time and skills every year to local Habitat builds in their communities.
"The response to Reba's concert tour and our new ad campaign has been an overwhelming success for Whirlpool, Reba -- and most important Habitat for Humanity," said John Alexander, vice president and general manager for Whirlpool brand. "Supporting Habitat is something very close to the hearts of Whirlpool customers and our employees. Reba is helping us spread the word about the amazing work being done by Habitat and encouraging people to get involved with their organization."
In conjunction with Reba's summer tour, Whirlpool launched a television and print ad campaign starring the country music legend. The TV ads have been running on major network and cable programs since Memorial Day and every Reba concert opens with the commercial being played on the jumbo screens for her audience. The print ads are running in Ladies Home Journal, Parents Magazine and Oprah.
"The Reba tour and ads showcase, in an emotional way for our customers, the work being done by Habitat for Humanity," said Jeff Davidoff, director of marketing for Whirlpool brand.
The concert tour and advertising campaign will continue through September. For more information please visit http://www.whirlpool.com ,
http://www.reba.com or http://www.habitat.org .
About the Whirlpool Corporation
Whirlpool Corporation is the world's leading manufacturer and marketer of major home appliances, with annual sales of over $12 billion, 68,000 employees, and nearly 50 manufacturing and technology research centers around the globe. The company markets Whirlpool, KitchenAid, Brastemp, Bauknecht, Consul and other major brand names to consumers in more than 170 countries.
About Habitat for Humanity International
Habitat for Humanity International is a Christian ministry dedicated to eliminating poverty housing. Founded in 1976 by Millard Fuller, along with his wife, Linda, Habitat for Humanity International and its affiliates in more than 3,000 communities in 100 nations have built and sold more than 175,000 homes to partner families with no-profit, zero-interest mortgages.
http://www.habitat.org
CLICK HERE to discuss in our forum.
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